is free to watch and features seven channels on a 27/4 service. It is currently on air as a trial with community channels for Hastings and Brighton.
The service features local news, weather, music, what's on guides, short films, features, entertainment and classified ads.
There is also the opportunity to check out schedules, catch up on television you may have missed, search for a programme and see live footage.
If successful, the trial is expected to reach other areas in the UK, providing locals with the opportunity to find out the latest news, weather and enjoy entertainment features on demand.
The service also offers an interactive element that allows users to show a short video promoting their goods for sale, from homes, cars or lonely hearts.
The broadband television service comes at a time when the number of broadband homes in the UK has risen rapidly, transforming the opportunities for broadcasting on the internet.
Jeff Henry, director of ITV Consumer, said: "ITV Local will use the ITV brand to entertain and inform, build communities and encourage participation at a local level.
"If this is successful we believe there is a great opportunity for a commercial broadcaster like ITV to move into new markets such as local classified advertising. We are very excited about the outcome of this trial and I look forward to results in the New Year."
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