ITV Commercial will distribute and sell a range of video-on-demand sponsorship opportunities, such as banner ads and overlays, around Diagonal View and its associated animal-oriented video channel, U-Zoo.
Diagonal View will use its creative expertise to produce bespoke online content for advertisers using ITN Source footage. This includes archive clips from partners such as Reuters, Channel 4 and Granada.
The deal comes to fruition as Diagonal View reaches a milestone of 150 million views since it soft launched in March last year.
The channel is jointly owned by ITN Source and mobile video outfit Mobix Interactive founder Matt Heiman. It offers obscure clips produced from the one million hours of archive footage held by ITN Source and syndicates it to commercial partners under the Diagonal View and U-Zoo brand.
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