The flash of a headlight, the familiar blue box attached to the back of a delivery bike, and a child pointing downwards at the pizza-man as he sets off on his mission.
The tongue-in-cheek #Lookdown outdoor ad takes a child pointing its finger and aims it straight at British Airways, which last month revealed its #Lookup outdoor posters delivering realtime information about a plane when it flies overhead (see below).
The Domino's strapline reads: "Look It's a large Pepperoni Passion for Simon in Acton"
Brand: Domino's
Client: Nick Dutch, head of digital
Agency: Arena
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