The CVs will be sent out to a tailored mailing list of HR personnel and corporate executives, specifically in the banking, fashion and media industries.
The double-sided CVs tell a different life story of the same applicant on either side, with one profile describing a successful path and the other describing an undesirable career route.
The candidates will be targeted to each specific employer to highlight the applicant's potential to succeed in that field were they given a better start in life.
The CVs and envelopes bear no advertising and will be individually addressed to the names on the targeted database to help the mailing stand out from others in the children's charity market.
The mailings invite employers to call a number if they would like to help a child by donating to and the charity will also follow up with a phonecall.
Prior to the mailings Iris will be filling out profiles on online recruitment sites, including , in order to reach a wider range of employers.
As the direct activity launches Iris will begin to create profiles of undesirable candidates on social networking sites that have a professional slant, such as LinkedIn.
Iris will target 500 individuals at over 355 organisations and has created five profiles of different candidates for different industry sectors.
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