The agency will focus on a brief for Sexual Health and Teenage Pregnancy. Iris has worked since 2001 on the Government account, which has included several campaigns aimed at changing attitudes and behaviour about condom use.
Iris will develop new partnerships with several brands and organisations. A range of marketing channels will be used including direct, digital, press and radio.
±±¾©Èü³µpk10s will aim to engage the young audiences at timely and actionable moments to help reduce the occurrence of STIs and under-18 conception rates as well as ensuring accurate information and advice is available about sex and relationships for those under 16.
A DH spokesperson said: "Iris has worked with us for over seven years developing partnerships that target young audiences at the times they are most receptive."
Ian Millner, chief executive and founder of Iris said: "The DH Sexual Health and DCSF Teenage Pregnancy clients are iris' second oldest, and we’re delighted to be continuing and extending our relationship."
In 2007 Iris created a partnership campaign with Radio 1, MTV and 1Xtra to make safe sex the issue of the summer. It included a digital campaign, which encouraged young people to share their own experiences on a confession themed website titled 'bareall07- the naked truth'.
United Kingdom
Iris appointed to Department of Health brief
LONDON - Iris London has been reappointed to the Government's Department of Health (DH) and Department for Children, Schools and Families (DCSF) account after a pitch against two undisclosed agencies.
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