IPT Holdings offloads two research businesses

LONDON - Troubled online marketing group Interactive Prospect Targeting Holdings has sold two of its market research businesses, Integra Insight and RWCEL, following its sale of Interactive Prospect Targeting last month for 拢1.3m.

On November 3 RWCEL, including subsidiaries Tpoll Market Intelligence and The Stimulating World Research Company, was bought out for £215,618 by two of its managers -- Mark Ursell and Michael Donovan. The duo are to pay the sum in cash in four monthly instalments, from January next year.

On October 31 Integra was acquired by Intelligenzia for £21,043. The latter has also assumed the liabilities of the business, including £78,028 of debt.

The sales are part of a broader strategic review at the online marketing group. The group reported a £9.1m loss for the first six months of the year on October 1.

Last month, Brand Republic reported that IPT had been acquired by venture capital firm Volvere. Volvere set up a new company called Interactive Prospect Targeting Limited, which acquired the businesses from IPT Holdings.

The chief executive of Volvere, Jonathan Lander, knew IPT well from providing it with seed capital in 2000 via the venture capital firm he also runs, Dawnay Day Lander. DDL owned a 25% stake which it sold down over the following years.

Thain and Eoin Ryan, respectively the chief executive and finance director of IPT Holdings, left IPT Holdings to join the operations acquired by Volvere, which centre on customer acquisition and list rental using promotional websites such as .

On October 1, IPT Holdings, led by executive chairman Nicholas Ward since June 20, reported a pre-tax loss of £9.1m for the first six months of the year, compared with a £527,000 profit a year earlier.

 

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