Quilty will work with Dave Pierzchala, vice president of Ipsos Reid in Canada, and help provide a perspective into the US market.
He joins Ipsos with 15 years' experience in the travel and tourism industry, working at Harris Interactive for the past five years. He previously held sales and marketing positions at Sabre Holdings in both the travel network and airline solutions business units.
Steve Mosspo, president of Ipsos in Vancouver, said: "Jim has a deep passion and understanding for the research needs of travel and tourism clients.
"His background in sales, marketing, and P&L management, along with travel expertise, complements our growing travel and tourism division in North America."