The app, which involves virtual beer cups and ping-pong balls, is raking in an average $7,296 a month from in-game ads at a CPM of $3.21 (for every 1,000 impressions the company gets $3.21).
Publisher Super Experiments uses Greystripe as its mobile ad network, displaying multimedia ads that take up the full screen of the iPhone.
The company refuses to release data on active users or number of downloads, but to generate $7,296 a month it needs to deliver around 2.3 million impressions every four weeks.
While $7,000 a month is a drop in the ocean for large games publishers like Electronic Arts, it's a solid revenue stream for smaller app developers.
The success of Beer Pong Challenge demonstrates that apps can be successful revenue generators. However, Slide, the app development firm behind the hugely popular Super Poke Facebook app, has announced plans to focus on deals with brands rather than flooding its apps with cheaper banner ads.
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