A new corporate identity has been created, including individual logos for the four business sections: subscriptions marketing, mail order, database marketing and customer care services.
Kevin Cordray, IPC's direct marketing director, said, "IPC's direct marketing unit is very profitable, award-winning and growing quickly. We have the best products, the best organisation and the best people extending, promoting and protecting our brand."
The rebranding comes as IPC confirms the departure of chairman David Arculus, who left the company today following its £1.15bn takeover by AOL Time Warner.
IPC Media has nearly 100 brands and sells around 350m magazines a year.