The Origin Panel will be the largest ongoing research programme IPC has ever undertaken.
IPC has recruited 7,500 UK women as representatives on the panel, who will participate in an online community. It will establish an on-going dialogue with the women and source large amounts of quantitative and qualitative data in the process.
Independent research agency SPA is working in conjunction with IPC on the project.
IPC said the panel was designed to be nationally representative of UK women and will therefore produce insights that will be neutral and objective.
The information gathered will be used for brand and product development across IPC, which publishes a host of women's titles including Pick Me Up, Marie Claire, InStyle, Chat and Look.
Caroline McDevitt, managing director of IPC Advertising, said: "To be the authority on our key audiences, market sectors and brands, our strength has to be in our consumer insight.
"The Origin Panel represents not just a major investment for IPC Media, it's also a significant and ongoing commitment to continuously explore the attitudes, behaviour and media consumption of UK women. And, by extension, to work with our commercial partners to provide best-in-class insight with which they can better target their own communications."
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