IPC launches affluent homes magazine

LONDON - IPC Media is launching a new homes and interiors magazine called Creating Beautiful Homes, adding to its stable of "beautiful" titled magazines.

It will also plug the gap left in IPC's homes and interest division by the closure of Homes & Ideas last November, along with a raft of other magazines and exhibitions.



Creating Beautiful Homes aims to show readers how to mix old and new styles to create a traditional and stylish family home.



The title, which boosts IPC's large home-interest division, will sit alongside its affluent homes titles 25 Beautiful Homes, 25 Beautiful Gardens and 25 Beautiful Kitchens.



Yvonne Ramsden, publishing director of IPC Southbank, said: "The launch of Creating Beautiful Homes perfectly captures the spirit of an emerging group of consumers who are rejecting pure modern style and re-embracing traditional values, both in their lifestyle and their homes."



She added: "Our research identified a demand in the market for a magazine that gives readers the practical information they need to renovate and decorate their homes in a comfortable, classic style that will stand the test of time."



The first issue goes on sale on February 7, priced £2.75. The title is to be edited by Sara Pates, who joins from Ideal Homes where she was art director.



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