The title is being backed by £8m marketing investment, which the publisher claims is its biggest launch campaign to date.
The magazine, which has been in development since November 2002, will offer readers a mix of sport, news, television and women, which will be presented in a "fast, accessible" format. It will be edited by Phil Hilton, who was previously editor of Men's Health and launch editor of IPC's defunct men's title Later. Derek Harbison, a former editor of Loaded, joins from Haymarket's customer division, where he was editor-in-chief of motoring titles, as deputy editor.
IPC editorial director and former FHM editor Mike Soutar said that Nuts had the "mainstream appeal of a popular daily, combined with the wit and colour of a glossy, men’s monthly".
Tim Brooks, IPC Ignite! managing director, said: "We believe there is a huge potential for men's weeklies."
Nuts joins the IPC Ignite! portfolio of men's lifestyle and music magazines, alongside Loaded, NME and Uncut.
A national TV campaign breaks on January 18, backed by press, PR and retail support. It will be given away to more than 1m men in its first week. The first paid-for issue goes on sale on January 22.
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