The first issue of the magazine, which will be published on Wednesdays, is due to hit newsstands at the end of this month.
The first six issues of the title are already booked solid with advertising snapping up the opportunity of a new avenue of targeting hard to reach 16- to 30-year-old men.
Zoo Weekly is being dubbed a Heat for men with content -- a mix of sex, sport and news -- described as "FHM meets The Sun".
The magazine, which has been under development for most of the year, will be the first weekly men's magazine to hit the newsstand, giving Emap a march on its rivals.
However, Time Warner-owned IPC Media is understood to be readying its own men's weekly under the direction of former FHM editor Mike Soutar.
Zoo Weekly is being edited by former Chat editor Paul Merrill and the sales team is headed up by Gyles Abbot, a former Emap ad sales executive.
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