Using creative inspired by the designer Saul Bass, famous for creating the iconic posters for films like 'Anatomy of a Murder' and 'Vertigo', the ad uses lines including 'advertising is creepy' as a headline.
Hovering over the ad, however, causes a blind to come down, revealing that the ad is in fact placed by the IAB, reassuring users that any information used by advertisers does not enable them to identify individuals. It also encourages them to click through to the .
, the ad will be served 500 million times and won't be targeted or frequency capped.
In the UK, the IAB is planning to launch a consumer-facing campaign in the first three months of 2010, also educating internet users about internet privacy via an online display campaign, linking to its .
Research published by the IAB UK in October shows that almost three-quarters of UK internet users are not aware of the use of behavioural targeting in online advertising and that 81% of users did not know that they have the right to opt out from the technology.
It also found that the vast majority of internet users, 74%, were comfortable with behaviourally targeted ads once they understand how they work.
internet advertising
Internet privacy concerns tackled in US online ad campaign
NEW YORK - US internet users may soon be confronted with banners declaring that 'advertising is creepy' as part of a campaign by the IAB to allay fears over how much consumer data internet advertisers have access to.