The online gaming site, which is claimed to be the first in the world, launched the TV activity yesterday evening (1 March). It coincides with the relaunch of its website, as well as a brand overhaul.
The three-month campaign, entitled ‘Win a trip to space', follows two men in a space ship in a number of different comical situations, and uses the strapline ‘Welcome to the extraordinary'. It has been created by Isobel.
Digital activity, including banner ads, runs across sites MSN Messenger and YouTube, aimed at connecting with its target audience of 22 to 45-year-old men.
Ryan Henderson, head of online and offline acquisition at InterCasino said: "This campaign puts InterCasino back on the map. We've focused on creating a truly engaging campaign, rather than the ‘me-too' approach that the gaming sector so often suffers from."
InterCasino was launched in 1996 and provides a variety of online casino games, video table games and slot machines. The ‘space' competition is being run in partnership with Space Adventures.
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