Established in 1996, InterCasino has admitted it is currently punching below its weight when compared to 888.com, Party Poker and Party Casino, plus the leading bookmaker brands.
It has tasked the AAR with appointing an ROI driven agency partner to help improve response and conversion on its site.
Intercasino aims to develop acquisition and retention activity and tailored campaigns and promotions.
The brand also plans online and offline PR activity, social marketing, viral and SEO activity.
InterCasino aims to shortlist agencies for chemistry and pitch meetings in April.
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