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ADS SCREENED JANUARY 2006 Brand Creative agency/Interactive agency/ % Media agency 1 COI-Army Infantry Publicis/Carat 39 2 Nicorette Abbott Mead Vickers BBDO/MindShare 38 3 Land Rover Discovery RKCR Y&R/Wunderman/MindShare 37 4 Disneyland Paris Leo Burnett/Press Red/Carat 36 5 Peugeot 407 Euro RSCG/PPC/OMD 31 6= Toyota Yaris Clemmow Hornby Inge/Miller Bainbridge/ 29 ZenithOptimedia 6= Orlando Tourism Westwayne/Total 29 6= Suzuki Grand Vitara Nexus H/BLM 29 6= First Direct JWT/Sky Interactive/MindShare 29 10= Jaguar S-Type Euro RSCG Fuel/Global Beach Group/MindShare 25 10= Seat Leon Grey/PPC/MediaCom 25 10= Lastminute.com Big Al's Creative Emporium/In-house/Smarter 25 13= Haven Holidays Souk/BLM 24 13= Computeach Int'l Sound and Picture House/Sky Interactive/ 24 MediaVest Manchester 15 Chrysler 300C Abbott Mead Vickers BBDO/Weapon 7/BJK&E 23 Interactive Works research was conducted from 17-21 February by Continental Research/TNS Omnimas face-to-face in home computer-assisted interviews,nationally and regionally, among approximately 2000 adults, and 600 adults in homes with Sky Digital. Recall is defined as the % of Sky Digital subscribers that were able to remember seeing the interactive ad having been shown six stills of the creative.