Intel launches push across GCap Media sites

LONDON - Intel has launched a multi-station deal with GCap Media to promote its Centrino Duo Processor technology. Multimedia activity will run across the Xfm, Classic FM, Choice and Capital 95.8 web sites from the end of October until the end of December.

Intel: pushing Centrino technology with GCap Media deal
Intel: pushing Centrino technology with GCap Media deal
The push aims to promote Centrino's key benefits, such as extended battery life and fast downloads through Xfm and Classic FM. The two radio stations will present a series of weekly exclusive videos, ‘Watch and Download', featuring well-known bands and classical artists. This will kick off on with a behind-the-scenes look at the Pigeon Detectives in the studio as well as on the set of their new video ‘I Found Out', shot in LA.

Meanwhile, visitors to can view exclusive classical content and an online-only programme showcasing international arts events - available as a free daily download at www.classicfm.com/artsdaily. On both sites, users will be able to either watch or download the video content, powered by Intel Centrino Duo, free of charge.

In a station first, users of and will be able to download interviews with artists from their studios, including J-Lo and Pavarotti.

All users on all sites will have the opportunity to win Intel laptops with Centrino Duo processor technology.

Bespoke activity to run on www.capitalradio.co.uk will be announced later this month and go live in November.

Simon Shipley, Intel UK Consumer brand manager, commented: "Our target audience has a strong overlap with the GCap audience and this campaign offers strong levels of interactivity with our brand."

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