Called 'Gardeners - Flymo Buyers', the file has 278,487 names and postal addresses of consumers who have bought a Flymo product for their gardens. These are traditionally people who have mid- to large-size gardens. As well as lawnmowers, the list includes buyers of other products such as leaf blowers, trimmers and hedge trimmers.
This file is selectable by: recency; product, either electrical or petrol; gender; and geographic area.
The base rental of the file is 拢100 per 1,000, with selections available at an extra 拢5-拢10 per 1,000.
This file, a brand new one to the marketplace, has a minimum order of 5,000 records with delivery, once the mailing piece has been approved, normally within three working days.
This list is targeted at those companies wishing to reach active gardeners and according to Integral Marketing will be ideal to use for a whole range of products and services such as magazines, insurance and financial offers since the main source of the data is warranty take-ups.
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