Consumer
Nature's Range
The Nature's Range list of 90,000 buyers is now available through Avongate. The company sells two main products: Jointease, designed for those with Osteo-Arthritis, and Protease, which helps men with prostate problems. All customers have been recruited via direct mail and are aged 45-plus with high disposable incomes. Telephone data is also available.
Base rental price: 拢100 per 1,000.
Selections: Gender, recency, geography, product, average order values, multi-buyers.
Feed My People
The Feed My People list, which is managed by EDM Media, has released its Donor File of 17,694 individuals to the market for the first time. The charity aims to raise money for suffering children throughout Africa by providing food, shelter, medical care and clothing. Donors are mainly female who are mail order buyers with average incomes. They are well educated and have made donations of between 拢5 and 拢100.
Base rental price: 拢105 per 1,000 (non charity fee).
Selections: Postal codes, recency, donation level.
Pelegrina
Buyers from Pelegrina's catalogue of jewellery and accessories have become available through Mokrynski International. The catalogue contains a selection of necklaces, bracelets and earrings from various designers, and customers are upmarket and style-conscious. The 11,872 individuals are mostly females, aged 25 to 55. Their interests include theatre and the arts, foreign travel, and design and fashion. Names have been sourced through cold mail, the internet and trade shows.
Base rental price: 拢110 per 1,000.
Selections: Recency, geography, gender.
Forever Active
Forever Active, which supplies a variety of mobility equipment such as scooters, walking aids and recliners, has made its database of 400,000 buyers available through Avongate. The majority of customers are aged 60 or over, and more than half the list are females. The database is updated with 80,000 records every three months.
Base rental price: 拢100 per 1,000.
Selections: Gender, product, average order value, payment method, telephone numbers.
Greetings Direct
The Greetings Direct list has become available for the first time via Independent Direct Marketing. Greetings Direct is a supplier of cards by mail order for a number of occasions, including birthdays, Christmas, weddings and spring season. Customers buy cards on a continuous basis and receive them monthly. They have been recruited through direct mail, package inserts and media inserts, and the database is almost entirely female with the majority being married homeowners. More than half are aged between 35 and 54 and earn over 拢25K per annum. Interests include sewing, needlework, gardening and reading books.
Base rental price: 拢100 per 1,000.
Selections: Gender, recency, geographic.
BUSINESS
The London Diplomatic Association
Executive Gold Club has appointed Caspian List and Data Management to manage the LDA's list of 3,000 postal addresses, which has become available to rent for the first time. The LDA was established for diplomats to provide members with an opportunity to gain a deeper insight into Britain's political, economic and social affairs. Individuals are high-level consumers of a range of products and services including vehicles, corporate travel, security, furniture, technology and telecommunicatons.
Base rental price: 拢2,250 (flat rate).
Selections: Ambassadors, Ambassadors' PAs.
REFRESHED LISTS
Consumer
PDV
The PDV list, managed by Cheryl Nathan List Broking, has been updated and now offers 86,000 opted-in postal addresses. Individuals are on-line customers who are registered to entertainment sites, including The Daily Draw, Scratch and Match, Strikermillion, Classic Cash and Choose-a-prize. These are free-to-play games offering customers the chance to win up to 拢1 million in cash in return for their permission for advertisers to send relevant offers through postal direct mail. Consumers are mostly aged between 18 and 55 and their interests include travel, entertainment, music, technology, and computing.
Base rental price: 拢100 per 1,000.
Selections: Sex, presence of children, interests, marital status.
One Up Golf
The One Up Golf database, which is managed by MMS, has been refreshed and now carries details on 63,767 affluent females. One Up Golf offers women a range of contemporary ladies golf wear, including trousers, shorts, polo shirts, fleece and knitwear. Buyers are aged 40-plus and average order value is 拢70. They have been recruited through direct mail and advertising.
Base rental price: 拢120 per 1,000.
Selections: Postcode, recency, buyers.
Prosperity
The Prosperity File, which holds details on 53,000 wealthy people, has been updated. Individuals on the database, which is managed by Cheryl Nathan List Broking, have salaries of 拢100K-plus and hold in excess of 拢200K invested in stocks and shares. More than half the file are males and the data has been built from responses supplied by post via mail order companies, public utilities, financial companies and airlines.
Base rental price: 拢120 per 1,000.
Selections: Sex, age, geography.
Home Improvers
Cheryl Nathan List Broking's managed list of Home Improvers has been updated and now offers details on 3.76 million individuals who have installed new kitchens, bathrooms, landscaping, conservatories, decking, or double-glazing. They are aged between 30 and 57 with a minimum household income of 拢25K and a residency of 2-11 years. The buyers all own houses rather than flats or maisonettes and the data has been screened against the UKChanges Pointless Prospects file to remove those who are least likely to respond to offers.
Base rental price: 拢115 per 1,000.
Selections: Sex, age, geography.
The Cruise Line
The Cruise Line list, managed by Isis Direct, has been updated and now offers 38,342 names of bookers and enquirers for cruises. Seventy-five per cent of the list are males and individuals are aged 45-plus with considerable disposable incomes. Many take several holidays a year and are interested in fine food and wine, culture and arts. Bookers pay on average more than 拢2,200 for their cruise holidays. Names have been generated via response to advertisements on The Cruise Line website and from subscribers to World of Cruising.
Base rental price: 拢115 per 1,000.
Selections: Gender, geographic, credit cards.
Holiday Masterfile
The Holiday Masterfile, which is managed by Integral Marketing, has been refreshed and now has 785,000 holidaymakers available for rental. Customers take holidays throughout the year and have responded to goods and services that are lower than high street prices. These holidays are offered through loose-leaf inserts found in travel brochures. The list offers a wide variety of selections such as cruise bookers, ski holiday bookers, weekend break takers, holiday lovers (three or more holidays per annum) and exotic places bookers.
Base rental price: 拢100 per 1,000.
Selections: Gender, geographic, recency.
Fast and Furious
The Fast & Furious list which holds information on 1.12 million young and financially secure individuals, has been updated. The file is managed by Cheryl Nathan List Broking and offers details on high spending consumers who are homeowners and have either improved their properties or bought prestige cars. They earn 拢50K-plus, are child-free, and are aged between 28 and 38.
Base rental price: 拢115 per 1,000.
Selections: Sex, age, geography.
Independence
EDM Media's Independence list of 34,000 buyers of products designed to help people with minor ailments, has been refreshed. Items bought include specialist socks and hosiery, dressing aids, chiropody and incontinence products and walking aids. Buyers are mostly females aged 60-plus and have been sourced via off-the-page advertising in magazines such as The Oldie, The Veteran, Yours and Mature Times. Average order value is 拢20.
Base rental price: 拢95 per 1,000.
Selections: Postal codes, gender, recency.
Thane Direct DRTV
ListLab's Thane Direct DRTV list has been updated and now holds details on 216,000 buyers from Thane International, a leading DRTV marketer. Products include Thane Portable BBQ, AB King Pro, and the Flavourwave Oven. The database is evenly split between males and females who are aged between 35 and 55. Their income ranges from 拢25-40K and average order value is 拢45. Hobbies include health, home computing, self-improvement and foreign holidays.
Base rental price: 拢120 per 1,000.
Selections: Multibuyers, product, geographic, recency, named individuals.
Business in brief
The in brief list, which is managed by MMS, has been updated to 10,436 readers of in brief monthly magazine. The title is aimed at senior lawyers in law firms and heads of legal departments in Times 1000 companies, and offers analysis of the legal market and profession. Subscription costs 拢169 per annum and readers are affluent high flyers with an average salary of 拢50K-plus. They are aged between 35 and 55, and more than half are males.
Base rental price: 拢160 per 1,000.
Selections: Postcodes, in-house/practice.
NEWLY MANAGED LISTS
Consumer
Direct Beauty Products
ListLab has announced its win of the Direct Beauty Products mail order buyers file. The list contains 174,000 customers who have purchased either cosmetic or natural breast enhancement products through two websites, or insert magazine Essential Woman. Buyers are mostly females who are aged between 20 and 25. Their average income is over 拢25K and hobbies include fashion, foreign travel, healthy living and self-improvement.
Base rental price: 拢110 per 1,000.
Selections: Multibuyers, produc, payment method, geographic, recency.
Health & Mobility
The Health & Mobility database, which carries details on 370,000 buyers of books and products that provide tips on relief for people suffering from ageing ailments, is now available through The J Partnership Products. These products are advertised in inserts, which are mailed at various times of the year. Almost a third of the file are aged over 55 and 60 per cent are homeowners. Their hobbies include crosswords, magazines and catalogue shopping.
Base rental price: 拢95 per 1,000.
Selections: Sex, recency, postcode, product, payment method.
Woods Supplements
The J Partnership has been appointed to manage the Woods Supplements list, which is made up of 280,000 buyers of supplements via a catalogue, loose-leaf inserts, and via the website www.woodshealth.com. They are typical 54 per cent female with 80 per cent aged 55-plus. They have an average household income of 25K. Interests include healthy eating, foreign holidays, the Lotto, and catalogue and infomercial shopping.
Base rental price: 拢95 per 1,000.
Selections: Geography, recency, gender, postcode, product, payment method, multi-buyers.
BUSINESS
ICC Business Masterfile
Prospect Swetenhams has won the management of the ICC Business Masterfile. The database offers 2.3 million live limited companies, one million trading companies, 700,000 new incorporations, 6.4 million individual directors, and 4.8 individual shareholders.
Base rental price: 拢100 per 1,000
Selections: Number of employees, turnover, geographic, company financials.
- Send your Which List news and updates to christina.papas@haynet.com''.