Equi=Media will be responsible for developing paid-for and natural search marketing strategies, to increase uptake of motorbike and caravan insurance policies offered by the onequotedirect.co.uk and motorcycledirect.co.uk brands.
The campaign, which goes live this month, will target all motorbike and caravan owners who require insurance. Equi=Media will implement a pay-per-click strategy to drive relevant, in-market traffic to the websites by targeting key product search terms.
Clare Base, marketing manager for Europa Group, said: "Working with Equi=Media gives us the opportunity to develop long-term search strategies that optimise the efficiency of our budgets and the transparent data analysis and service levels we need to grow our online business."
A long-term search engine optimisation programme to improve the natural search visibility of the onequotedirect.co.uk and onequotedirect.co.uk websites and the user journey throughout the quote and buy process will run alongside the paid search activity.
Gavin Sinden, digital strategy director, Equi=Media, said: "This is a great win for Equi=Media and we’re really excited about what we can achieve for Europa Group Ltd. In line with the client’s objectives, we have developed an integrated search campaign in which paid activity compliments the wider natural search strategy to boost brand visibility, as well as drive sales."
The campaign, which goes live this month, will target all motorbike and caravan owners who require insurance. Equi=Media will implement a pay-per-click strategy to drive relevant, in-market traffic to the websites by targeting key product search terms.
Clare Base, marketing manager for Europa Group, said: "Working with Equi=Media gives us the opportunity to develop long-term search strategies that optimise the efficiency of our budgets and the transparent data analysis and service levels we need to grow our online business."
A long-term search engine optimisation programme to improve the natural search visibility of the onequotedirect.co.uk and onequotedirect.co.uk websites and the user journey throughout the quote and buy process will run alongside the paid search activity.
Gavin Sinden, digital strategy director, Equi=Media, said: "This is a great win for Equi=Media and we’re really excited about what we can achieve for Europa Group Ltd. In line with the client’s objectives, we have developed an integrated search campaign in which paid activity compliments the wider natural search strategy to boost brand visibility, as well as drive sales."
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