The refreshed site, , was created by creative communications agency Aqueduct, with the appearance designed by digital agency LBi.
Among the changes to the website, which contains over 18,000 pages, is the introduction of a customisable dashboard named "my lloyds.com". The site will showcase comment pieces and latest market news stories, as well as a directory of Lloyd’s-registered insurance brokers.
Jo Scott, digital communications manager at Lloyd's, said: "Our research showed that users of the previous site found it a fragmented experience. We wanted to offer a one-stop shop for all our online services, and to make lloyds.com easier to use."
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