The platform opened its doors to all brands in September, before this advertising was available on Instagram in eight markets.
In a blog post, Instagram said that 75 per cent of its advertisers are outside of the US.
James Quarles, the global head of business and brand development at Instagram, said: "Instagram is proving a valuable place for discovering businesses around the world – it's the look book.
"We are excited to welcome 200,000 advertisers to the platform because the more diverse our advertiser base, the more relevant we can make the ads that people see."
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