In The Reality of VR & AR, Manatt predicts the market for AR will be bigger than that VR, with ad spend contributing to the significant growth of the former. In the VR world, gaming development will bring in the most cash.
The most notable investment to date in the sector has been in the elusive Magic Leap, which completed a $542m (£350m) financing round led by Google in October last year. Other noteworthy brands investing include Sony, Canon, Facebook and Microsoft.
Manatt also noted that entertainment companies such as Disney and 20th Century Fox are also spending money in the sector. It added that a ‘wide range’ of brands are embracing VR, including Ferrari, Comedy Central and Red Bull.
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