David Pattison, PHD co-founder and former IPA President, will chair the and is set to give his opening address within the next hour.
Morning keynote speakers include Amanda Mackenzie, chief marketing officer at Aviva, discussing how being bold in a downturn can deliver results, followed by a debate around effectiveness advertising during such straightened times, led by Les Binet, European director of DDB Matrix and Pete Markey, marketing director of More Th>n.
Haymarket Brand Media's team will be reporting, blogging and tweeting live from the event.
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