Independent circulation slides despite increasing bulks

LONDON - The Independent once again suffered the largest decline in circulation out of the paid-for UK national newspapers last month, dropping by 2.79% to 233,423, according to the latest ABCs.

The paper's bulks rose from 39,648 copies in October to 41,484 in November, but this did not halt a decline and its year-on-year circulation is now down by 5.14% to 240,827 copies.

The Daily Telegraph was the only quality daily to record a rise in circulation during November, up 0.05% or just over 400 copies, to 882,873.

However, the title also increased its bulk giveaways from 92,700 in October to 96,226 in November -- a rise of around 3,500, which is considerably higher than the 400 copy increase in overall circulation. Its six-month average is down 1.35% to 887,747 copies.

Pearson's Financial Times suffered a decline in circulation for the first time in four months, dropping by 1% to 444,880 copies. However, its six-month average remains up by 1.84% year-on-year to 439,185. It is the only daily paper with a positive year-on-year circulation.

News International's The Times saw its circulation dip by a marginal 0.93% to 636,946 copies, while its six-month average fell by 3.77% year-on-year to 640,682.

The Guardian was struck by a 2.12% fall in circulation from October to November, dropping to 356,789 copies. Its six-month average sits at 361,993 copies, which is down 4.42%.

The mid-market sector also saw a decline, with the Daily Express down 2.91% month-on-month to 766,874 copies and down 2.72% year-on-year to 793,884.

Its rival The Daily Mail fell 1.12% to 2,327,507 copies but its six-month average is only down by 0.63% to 2,347,381 copies.

In the red-top sector The Sun continued its spiral towards the 3m barrier, dropping 1.55% to 3,078,388, despite its sale price remaining slashed at 20p per copy. However, its six-month average is down by just 1.11% to 3,129,071.

The Daily Mirror saw a marginal decrease from October to November, losing 0.43% to 1,518,881 copies, but its six-month average is down by a larger 4.13% to 1,557,401.

The Daily Star suffered the worst decline among the red-tops, dropping by 2.3% to 753,476 copies, yet its six-month average is only down by a minimal 0.18% to 794,034 copies.

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