The Sun, which continues with the 20p sales price promotion it started in September, failed to capitalise on last month's positive performance and fell 2.7% month on month to 3,126,866 copies. However, its six-month average was only down 1.64% to 3,124,134.
The Daily Star was worst hit, dropping 4.05% to 771,197 copies during October, but its six-month average was down just 0.01% year on year to 798,024 copies.
Overall, the quality papers could not repeat last month's sterling performance and suffered a slight decline in sales from September, dropping 1.07% as a category to 2,707,701 copies.
Pearson's Financial Times was the only quality daily to post a month-on-month rise, up 1.85% to 449,385 copies, and is also the only newspaper in the entire daily market with a positive year-on-year rise, up 1.47% to 440,335.
The Independent suffered a considerable loss in sales, down 4.51% on September to 240,134 copies. Its six-month average was down 4.61% to 242,685.
News International's The Times fell 1.77% in October to 642,895, while its six-month average was down 3.99% to 640,682 copies.
The Daily Telegraph fell just 0.96% to 882,413 copies and its six-month average was down 1.14% to 889,491.
The Guardian, which had a two-week giveaway of a series of posters on architecture entitled 'Great Modern Buildings', fell just 0.83% to 364,513 copies. Its six-month average was down 3.77% to 364,275.
The mid-market continued the trend with declining sales, but worst hit was the Daily Express. It fell 3.07% on September to 789,867 copies and its six-month average was down 3.99% year on year to 793,924.
Its mid-market rival The Daily Mail suffered a slight decline in circulation, dropping 0.49% to 2,353,807 copies. Its six-month average was down 1.44% to 2,342,613 copies.
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