The move follows last year's launch of a 4% alcohol version of the drink, Stella Artois 4%. The launch followed a sustain period of controversy about Stella Artois and links to binge drinking.
It recently launched the second burst of TV activity for the brand. The ad, set in the 1960s' riviera, aims to reflect Stella Artois 4%'s 'smooth nature'.
InBev declined to comment and stated discussions with agencies were subject to confidentiality.
The company's hunt for a promotional agency follows its decision to appoint The Big Kick in April to handle promotional marketing for sister-brand .
The agency recently launched run an on-pack promotion for the brand offering purchasers tickets on a buy one get one free basis to a variety of activities including music lessons and paintballing.
Despite the high number of lager brands running promotional campaigns in the UK, it has been some time since Stella Artois engaged in any large-scale on-pack activity.
Last year it ran an off-trade push offering a free chalice glass with eight-can packs. In 2006, The Marketing Store also created the Stella Artois Film Challenge at 3,000 venues throughout the UK. Consumers buying two pints of Stella were handed 10 Trivial Pursuit cards so they could challenge their mates on their film knowledge at the bar.
Lager brands running promotions this year include , , and .
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