LONDON - Carlsberg has tied up with celebrity chef Jean-Christophe Novelli to offer consumers the chance of winning £5000 cash by proving their BBQ prowess.
The lager brand's on-pack campaign centres around giving away a Weber BBQ each day for three months via a text and win mechanic.
Four contestants for the Norvelli competition will be selected from those entering the main promotion. Absolute radio has teamed up with Carlsberg to highlight the BBQ competition.
The promotion, which was created by Billington Cartmell, launches on May 25.
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