The list, now cleaned and refreshed by RSA, is targeted primarily at firms launching B2B offers where reaching those responsible for budgets and with buying responsibility is crucial to the success of the campaign.
Bianka von Saalfeld, Image Logo managing director, said: "We have worked with RSA Direct on the customer acquisition side of our business and liked their approach and understanding of our business."
In the past the 'Image Logo Business Gift Buyers' list has been used by healthcare companies, mail order catalogues and charities.
Image Logo specialises in offering promotional and incentive gifts such as wall clocks, mouse mats, key chains and wrist watches.
Richard Gibson, RSA commercial director, said: "The Image Logo list is a great coup for RSA Direct. Image Logo is an exceptionally well-known company and a great B2B direct marketing practitioner.
"Its list of customers is a great opportunity to rent an up-to-date prospect list of those responsible for the buying and specifying of corporate gifts."
The new list comes following RSA Direct's launch in May of a pan-European email list of IT decision-makers from the CI Technology database, owned by Harte Hanks.
Earlier this month RSA Direct took management of a list of cricket fans' email addresses gathered by Cricinfo, operated by the Wisden Group, which publishes the Wisden Cricketer.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
