is operated by the Wisden Group, the publisher of The Wisden Cricketer.
It has a rapidly growing email subscriber database, the UK portion of which currently stands at 62,000. Subscribers opt in to receive third-party emails.
The site was founded in 1993 by a group of cricket enthusiasts, offering live scores and news from around the world, and went on to merge with Wisden Online in 2003.
RSA Direct commercial director Richard Gibson said: "Cricket fans are very affluent and highly responsive to offers, not only related to their passion, but also financial servicse, travel, e-commerce sites, charitable concerns and subscription offers. Cricinfo has made significant investment in terms of gaining permission from its subscribers."
Wisden and Cricinfo joined forces in 2003 to develop a dedicated cricket website, which brought together Wisden Online and Cric'nfo as a combined site featuring content from both services.
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