The two sets of postgraduate finalists are from the University of Bath, while the undergraduate finalists come from Northumbria University and Greenwich University respectively.
The shortlist follows two rounds of judging involving senior academics and representatives from the sponsor, Nestle Purina Petcare, and KLP Euro RSCG.
A case study challenged the students to review the current marketing activity of Nestle Purina Petcare and write a direct marketing strategy to increase sales for its household name brands, Felix, Bakers Complete and Winalot Dog Treats.
The deciding moment will come when the student will have to pitch to the client on July 23.
Postgraduate team A is led by lecturer Agnes Nairn, with the team including students William Webb, Ivan Ivanovic, Aikaterini Strousopoulou and Capucine Kohler. The second team of postgraduate finalists is led by Agnes Nairn, with students Pue Lui Cheung, Preeti Suchanti and Tsui Pik Doris Yip.
The Northumbria University team is made up of Kristina Arnold, Joanne Coxon, Lynsey Attwood and Ruheena Ayub, and is overseen by lecturer Richard Gay. Lecturer Matt Housden is overseeing the University of Greenwich team of Scott Thornton, Danielle Mohammed and Rebecca Holland.
The top undergraduate team will share a top prize of £1,200 and their work will feature in a later issue of Marketing Direct. For more details visit the .
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