Marketing and business students at UK universities have been set the task of increasing sales of pet food brands Felix, Bakers Complete and Winalot in the seventh annual IDM Student Competition, sponsored this year by Nestle Purina PetCare and its agency KLP Euro RSCG.
Students will review Nestle's marketing activity and write a direct marketing strategy that will complement its campaigns and boost sales for the three brands.
The shortlisted undergraduate and graduate entries will be invited to pitch their entry to Nestle and its agency at an awards lunch in July.
The top undergraduate team will share a top prize of £1,200 and their work will feature in a later issue of Marketing Direct. For more details go to www.think-direct.com/studentcom.
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