The company has signed a series of deals to expand its consumer and business-to-business panels so that they now include almost 5m respondents. It now has access to 2m consumer respondents in Europe, 1.4m in Asia and 1.3m in the Americas.
ID Factor said its clients would now be able to launch projects more rapidly and have live monitoring. It will also use partners to ensure that questionnaires are checked for cultural and linguistic fit.
Jon Gumbrell, managing director of iD Factor, said: "Consumer panels are managed best by people who understand the market in which the panellist lives. Our emphasis on strategic partnerships with carefully selected national and regional panel operators will ensure optimal results for our clients."
The iD Factor is a division of TMN, which specialises on online marketing, especially in using the web to conduct marketing or research.
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