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Innocean campaign kicks off automaker's second year as official football sponsor

Football fans prove how far they’ll go for their favorite pastime in new NFL-focused spots from Hyundai. The 30-second TV spots by Innocean feature the Steelers and the Dolphins -- and fans willing to give the shirt off their back or kiss their dreamboat goodbye. Hyundai became the NFL’s official automotive sponsor in 2015, replacing General Motors. The spots are also running online, and will continue to air throughout the season, followed by other spots in the series.