Hyundai "Car wash" by Innocean Worldwide UK

The TV spot shows Hyundai Motorsports' World Rally Championship Car, which is based on the i20 road model.

The rally car hurtles through the English countryside before driving into a car wash, which it leaves as a gleaming new i20.

The ad is part of the multimillion pound integrated "Rally tested" campaign, which runs across print, digital and social.

Credits

Marketing director
Head of brand strategy and communications
Creative agency
Production company
Creative directors
Director
Planning director
Producer
Editors
Agency producer
Audio
Post production