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Hyundai has launched the second ad in its "made of more" campaign, this time promoting the new i10. Innocean Worldwide Europe created the spot, which is designed to connect with a younger audience. It shows objects such as concert tickets and headphones flying through the air and fusing to form the
shadow of the i10. The soundtrack is Who’s Got The Bacon by Howie B. The ad, which was released in Germany on 6 January, is now being rolled out across Europe and will air in the UK from 13 January. It was directed by Frank Budgen through Gorgeous.