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Hyundai’s latest TV spot features hundreds of household objects flying through the air before congealing to form the chassis of the new IX35 model. The work was created by Innocean Worldwide Europe and will be shown in 30 countries across Europe. It is set to music by The Chemical Brothers featuring Noel Gallagher and emphasises that Hyundai’s cars are inspired by drivers and the personal items that are important to them. Two more films will be released as part of the same campaign later this year. The work was directed by Frank Budgen – who also shot the "rabbits" and "tag" spots for Sony Bravia and Nike respectively – through Gorgeous.