The programme, to be called '1970s Office', will see two teams of advertising executives slug it out to win the prize of creating a Christmas ad campaign for the iconic Chopper bike.
One team of creatives drawn from several agencies will put together a pitch for the Chopper account over the course of two weeks, living and working without 21st century technology. A second team will have access to all modern technology, but just one day to do the job. Both pitches will be presented to a panel of judges, including advertising guru Trevor Beattie.
The programme makers are now looking for an advertising agency to come up with a campaign pitch in one day. The agency will be filmed over the course of the day, but will be featured in all six one-hour episodes.
The producers have drawn up a creative team for the 1970s office, but are still keen to hear from any female creative directors who are interested in taking part.
Anyone interested in applying should contact Granada Media.
Raleigh of Nottingham sold 1.5m Choppers between 1969 and 1979, and relaunched the brand in April to capitalise on the wave of old-school nostalgia.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
.jpg)
.jpg)