The judges praised the high quality of work produced in 2004, and awarded 29 Golds out of 30 categories, with only Media - Inserts failing to make the grade.
Along with bagging the Grand Prix, Harrison Troughton Wunderman also claimed the largest number of Golds, with six in total. Saatchi & Saatchi took home four Golds, while Tullo Marshall Warren and Publicis Dialog each won three.
In the creativity section, Golds were won by Harrison Troughton Wunderman for copy with work for the Royal Marsden Hospital; Saatchi & Saatchi for art direction with NSPCC; and Publicis Dialog for creative solutions with HP.
For strategy, Tullo Marshall Warren won Gold for brand building with work for Diageo/Guinness; Harrison Troughton Wunderman won for acquisition with Star Alliance; Saatchi & Saatchi won for launches with NSPCC; and Tequila\London won customer relationship management with Army Recruiting Group.
In the markets category, the financial services prize was won by Craik Jones Watson Mitchell Voelkel with work for First Direct.
For the full list of winners, Silvers and Bronzes, visit the .
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