HTC appoints European marketing director

Mobile Phones

Daniel Farey-Jones

February 09, 2010

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HTC appoints European marketing director

LONDON - Mobile manufacturer HTC has hired Vladimir Malugin, formerly head of products and marketing at Polaroid Consumer Electronics and head of market development at Eastman Kodak, as EMEA marketing director.

HTC: Vladimir Malugin appointed EMEA marketing director

The previous incumbent was Rui Antunes, who left to explore other opportunities.

The appointment comes as HTC is holding a pitch to appoint an agency to handle its pan-European advertising duties.

Last year, HTC broke its first major ad campaign in the UK as part of global work created by US agency Deutsch.

Florian Seche, vice-president of HTC Europe, said: "HTC looks for individuals who are able to articulate and effectively wield HTC's unique, customer-centric brand. Vladimir's appointment is an important step in establishing our global vision for HTC."

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