The company is approaching network agencies with pan-European experience. The incumbent on the business is Publicis Dialog. It is repitching.
Publicis secured the £20 million ad business for HP's computers in April 1996, taking the account from Saatchi & Saatchi, and gradually added more of HP's DM business.
The review will come as a blow to Publicis Dialog, which has produced award-winning campaigns for the computer and printing company.
In 2004, it won two silver ±±¾©Èü³µpk10 Direct Awards with its acclaimed "hype" photo gallery campaign.
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