Publicis Groupe's , which repitched for the account in a final round against 's and , has managed the global account since 2004.
Before the final round, agency groups , and were also involved in the pitching process.
Omnicom now has responsibility for media planning and buying across the computing group's four business divisions -- Corporate, Personal Systems Group, Technology Solutions Group and Image Printing Group.
According to Nielsen figures, HP spent £220m on media in 2007.
Last year, HP spent £10.5m on advertising in the UK, according to Nielsen.
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