The second month-long event follows the brand’s first House of Peroni venture led by M&C Saatchi PR in July.
The House has been designed by architect and co-designer of the Enzo Ferrari museum, Andrea Morgante, while specially-commissioned fashion, art and documentary shorts will be placed around the house for guests to look at.
A cinema space will be showing a series of contemporary Italian films each evening. It will also be the home to a weekly event showing The Great Beauty directed by Paolo Sorrentino, accompanied by a taster menu bringing to life tastes, smells and textures in the film.
The House will also feature two bars serving Peroni Nastro Azzurro and a kitchen that seats up to 12 people for a more formal dining experience.
A new menu from the Michelin-starred Costardi Brothers including Pane e Tulipani, a Venetian pâté dish and tribute to director Silvio Soldini, and Rosso Valentino, their signature red risotto, will also be available throughout The House from 12pm until 10pm.
In addition there will be a schedule of ticketed food, drink, film and fashion masterclasses, as well as collaborations with a series of chefs and artisan Italian food suppliers.
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