The mobile service is part of a plan to get closer to Honda's company car drivers. The tool lets drivers keep track of their expenses and provides a searchable database of hotels, restaurant, petrol stations and dealers, plus data on Honda vehicles.
Matt Coombe, marketing communications manager at Honda UK, said: "In Honda Mobile, we saw an opportunity to create a useful tool to help company car drivers, as well as being an important marketing tool for us."
The application was created by iconmobile and communications agency Naked.
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