The newly-rebranded Snap turns five this week, evolving not only its name, but its core product beyond messaging.
Chief executive Evan Spiegel revealed Snap Spectacles, camera-equipped glasses that upload images and video directly to the app.
The glasses see Snap evolving beyond its original USP of disappearing messages, though the company is coy about whether it might release more hardware.
Snap boasts 150m daily active users globally.
Read our timeline and watch the video, co-created with with , to see how the company evolved from ephemeral messaging to a creative phenomenon.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)
