Historical photographs catalogue list comes on to market

LONDON - Mail order gift business Francis Frith has appointed RSA Direct to handle list rental for its customer database of more than 42,000.

Francis Frith sells a variety of high-quality historical photographs and maps along with books, posters, coasters and other gifts illustrated with its photographs via its catalogue and .

Richard Gibson, commercial director at RSA Direct, said: "Francis Frith has a fantastic mail order business with superb products and is the undoubted market leader in the area of high-quality photographs and maps.

"This list will be an excellent prospect list for other catalogue companies, financial services, travel companies and any client wanting to reach the affluent grey market, a segment that has a high propensity to buy via mail order."
 
The company was awarded best new catalogue at the 2004 Catalogue and e-Business ECMOD Awards.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the