Telemark's customer database consists of 133,329 music buyers. Stuart Heather, co-owner of Telemark, said: "We've appointed RSA Direct because of its enthusiasm and the respect it has in the list rental market."
Richard Gibson, commercial manager at RSA Direct, said: "This will be an excellent prospect list for non-competing mail-order music companies, book clubs, continuity marketers, computer consumables and other mail order businesses."
Telemark buyers tend to be middle-aged professionals with an interest in gardening and charities. Some are retirees with above-average incomes.
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