The 40-second ad will premier today (14 October) on TV and will run in cinemas from 24 October. It uses 3D mapping to reveal what is going on inside a house, from the outside.
In the spot, which was created by VCCP, the narrator says the house he bought when he was 35 years old was where he grew up and goes on to explain how his priorities have changed over the years.
It ends with the line, "As your home becomes more important, so does your insurer".
Hiscox will run a print, outdoor and digital campaign to support the TV and cinema ad. The work was written by Kieran Knight, art directed by Veryan Prigg and directed by Mike Sharpe through Found Studios. Vizeum handled the media.
Will Abbott, the marketing director at Hiscox UK, said: "Hiscox has always been known for its distinctive and bold advertising and this is no different.
"We’ve used an innovative and sophisticated visual technique to dramatise a simple consumer insight, in a way that sets Hiscox apart from the rest of the category."
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