Twelve agencies were initially selected to provide proposals from which a short list of three were selected for the final pitch.
In 2006, the insurer announced it was increasing its marketing spend from £400,000 to £10m in a bid to raise its profile in the mainstream UK insurance market. The brand is now entering a new phase with a focus on digital.
The search project has a six figure budget and VCCP Search has been tasked with creating a fully integrated SEO programme, which fully incorporates the re-launch of its UK website from the middle of this year.
Stephen Rumbelow, UK Web manager at Hiscox, said: "We selected VCCP Search because of its ROI led approach to natural search and its impressive track record of results.
"Its technology platform and range of SEO tools gave it a major advantage over other more traditional organic search services in the market."
Paul Wolferstan, partner and head of natural search at VCCP Search, said: "We are delighted to be working with Hiscox. They are a unique and exciting brand with strong values and huge potential from a natural search point of view.
"We look forward to working with its team to place SEO at the heart of its digital strategy."
The digital campaign will run along the insurer's current 'As Good as Our Word' advertising campaign, which was created by VCCP. Media is held by Acquity.